We’re excited to officially announce the launch of Fit Fam Community — a new fitness brand and training community created to support every level of athlete, from first-time gym-goers to competitive performers.

This launch represents more than just a new website. It’s the foundation of a growing community, a clear brand story, and a digital platform designed to convert visitors into members and customers — all built in partnership with Amplified Visibility.

A Fitness Brand Built on Community (Not Intimidation)

Fit Fam Community was founded by Jason Houck with a simple but powerful belief:

Getting stronger shouldn’t feel intimidating — it should feel welcoming, supportive, and motivating.

Jason has spent years coaching athletes of all levels, and his new brand needed to reflect that experience, credibility, and heart. The website had to immediately communicate:

• You belong here

• You’ll be coached, not judged

• This is a real community, not just a gym

That story became the guiding force behind the site’s design and messaging.

What Amplified Visibility Delivered

Amplified Visibility partnered with Jason to design and launch a high-impact digital presence that supports both fitness services and merchandise sales, without sacrificing performance or clarity.

Modern, Conversion-Focused Website

• Clean, high-contrast design using black, red, and white for bold energy

• Mobile-first layout optimized for local search and fast load times

• Clear calls to action for training sign-ups and inquiries

Brand Storytelling That Connects

• Messaging that speaks to beginners, returning athletes, and advanced competitors

• Content structured to reduce intimidation and increase trust

• A strong “You Matter” narrative that reflects Jason’s coaching philosophy

Seamless Shopify Store Integration

Rather than forcing everything into one system, we integrated the existing Shopify apparel store into the Fit Fam Community experience:

• Main site focused on training, community, and lead generation

• Dedicated shop subdomain for apparel and merchandise

• Consistent branding across both platforms for a unified experience

This approach gives Jason flexibility to grow both sides of the business — services and products — without technical friction.

Built for Growth from Day One

The Fit Fam Community website wasn’t just designed to look good on launch day. It was built with growth in mind:

• SEO-ready structure for local visibility in Pflugerville and surrounding areas

• Scalable content sections for testimonials, programs, and future offerings

• Clear analytics and tracking foundations to measure engagement and conversions

As the community grows, the website will grow with it.

A Launch That Reflects the Mission

Fit Fam Community is now live, open, and ready to welcome new members — not just into workouts, but into a supportive environment where consistency, coaching, and community matter.

We’re proud to have partnered with Jason on this launch and to help bring his vision to life through thoughtful design, clear messaging, and smart platform integration.

Visit the new site: https://fitfamcommunity.com

Thinking About Launching or Leveling Up Your Own Brand?

If you’re a local business owner, coach, or service provider looking to:

• Launch a new website

• Modernize your online presence

• Integrate ecommerce without complexity

• Turn your website into a growth engine

Amplified Visibility specializes in building websites that align your brand, your goals, and your customers — all with a local-first mindset.